SMBs View CRM as Critical Business System; Data Quality and Integration Quoted as Top Challenge for 2013
Manchester, N.H. — January 22, 2013 — Scribe Software, the leader in CRM data integration, today announced the results of a new industry study focused on the state of CRM in the Small Business (SMB) sector, and top SMB IT pain points and areas of investment in 2013. Over 300 respondents from among Scribe’s channel partners, systems integrators, customers and prospects provided feedback and insights in late November/ early December of 2012.
Highlights from the report include:
To access the complete report, please visit CRM Integration for SMBs 2012 Report page.
About This Report:
Scribe is an established global provider of solutions that easily bring customer data anywhere it is needed – regardless of IT infrastructure. Scribe’s award-winning products help 12,000 customers and 1,200 partners use customer data – cloud-based, on-premise or a mix – to increase revenue, provide superior service, and create business value faster. Its easy-to-use, enterprise-ready solutions are backed by extensive support options and training, and service customers across a wide array of industries including financial services, life sciences, manufacturing, and media and entertainment companies.